Name: Pineapple Express
Director: David Gordon Green
Genre: Action, Comedy, Crime
Released: 2008
Cast: Seth Rogen, James Franco, Gary Cole, Danny McBride, Rosie Perez

Box Office Performance

Date	Rank	Gross	Daily Chg	Weekly Chg	Total	Theaters	Average	Days
Wed Aug 6	#1	$12.1M		—	$12.1M	3,072	$4K	1
Thu Aug 7	#1	$6.0M	-50%	—	$18.1M	3,072	$2K	2
Fri Aug 8	#1	$7.9M	+32%	—	$26.0M	3,072	$3K	3
Sat Aug 9	#2	$7.7M	-3%	—	$33.7M	3,072	$2K	4
Sun Aug 10	#2	$7.7M	n/c	—	$41.3M	3,072	$2K	5
Mon Aug 11	#1	$3.8M	-50%	—	$45.2M	3,072	$1K	6
Tue Aug 12	#2	$3.3M	-15%	—	$48.4M	3,072	$1K	7
Wed Aug 13	#3	$2.4M	-27%	-80%	$50.8M	3,072	$775	8
Thu Aug 14	#3	$2.1M	-12%	-65%	$52.9M	3,072	$683	9
Fri Aug 15	#5	$3.2M	+52%	-60%	$56.1M	3,072	$1K	10
Sat Aug 16	#5	$3.5M	+10%	-54%	$59.7M	3,072	$1K	11
Sun Aug 17	#4	$3.1M	-12%	-60%	$62.7M	3,072	$1K	12
Mon Aug 18	#3	$1.6M	-49%	-59%	$64.3M	3,072	$507	13
Tue Aug 19	#3	$1.6M	+1%	-52%	$65.9M	3,072	$514	14
Wed Aug 20	#3	$1.3M	-20%	-47%	$67.2M	3,072	$413	15
Thu Aug 21	#3	$1.2M	-8%	-44%	$68.3M	3,072	$382	16
Fri Aug 22	#5	$1.7M	+42%	-48%	$70.0M	2,620	$639	17
Sat Aug 23	#6	$2.1M	+24%	-41%	$72.1M	2,620	$794	18
Sun Aug 24	#5	$1.7M	-19%	-45%	$73.8M	2,620	$647	19
Mon Aug 25	#5	$765K	-55%	-51%	$74.5M	2,620	$292	20
Tue Aug 26	#5	$715K	-7%	-55%	$75.3M	2,620	$272	21
Wed Aug 27	#7	$583K	-18%	-54%	$75.8M	2,620	$222	22
Thu Aug 28	#7	$540K	-7%	-54%	$76.4M	2,620	$206	23
Fri Aug 29	#9	$961K	+78%	-43%	$77.3M	2,047	$469	24
Sat Aug 30	#9	$1.2M	+29%	-40%	$78.6M	2,047	$607	25
Sun Aug 31	#9	$1.3M	+7%	-21%	$79.9M	2,047	$650	26
Mon Sep 1	#10	$914K	-31%	+19%	$80.8M	2,047	$446	27
Tue Sep 2	#8	$337K	-63%	-53%	$81.2M	2,047	$164	28
Wed Sep 3	#8	$302K	-10%	-48%	$81.5M	2,047	$147	29
Thu Sep 4	#8	$286K	-5%	-47%	$81.8M	2,047	$139	30
Fri Sep 5	#10	$696K	+143%	-28%	$82.5M	1,802	$386	31
Sat Sep 6	#11	$1.0M	+45%	-19%	$83.5M	1,802	$560	32
Sun Sep 7	#10	$550K	-46%	-59%	$84.0M	1,802	$304	33
Mon Sep 8	#9	$210K	-62%	-77%	$84.2M	1,802	$116	34
Tue Sep 9	#9	$254K	+21%	-25%	$84.5M	1,802	$140	35
Wed Sep 10	#9	$225K	-11%	-26%	$84.7M	1,802	$124	36
Thu Sep 11	#9	$230K	+2%	-20%	$84.9M	1,802	$127	37
Fri Sep 12	#14	$357K	+55%	-49%	$85.3M	1,802	$198	38
Sat Sep 13	#17	$465K	+30%	-54%	$85.8M	1,802	$258	39
Sun Sep 14	#18	$279K	-40%	-49%	$86.0M	1,802	$155	40
Mon Sep 15	#13	$104K	-63%	-50%	$86.1M	1,802	$57	41
Tue Sep 16	#13	$119K	+14%	-53%	$86.3M	1,802	$65	42
Wed Sep 17	#13	$106K	-11%	-53%	$86.4M	1,802	$58	43
Thu Sep 18	#13	$111K	+5%	-52%	$86.5M	1,802	$61	44
Fri Sep 19		$160K	+44%	-55%	$86.6M	550	$290	45
Sat Sep 20		$219K	+37%	-53%	$86.9M	550	$398	46
Sun Sep 21		$122K	-44%	-56%	$87.0M	550	$221	47
Mon Sep 22		$47K	-61%	-55%	$87.0M	550	$85	48
Tue Sep 23		$51K	+10%	-57%	$87.1M	550	$93	49
Wed Sep 24		$48K	-7%	-55%	$87.1M	550	$87	50
Thu Sep 25		$46K	-4%	-58%	$87.2M	550	$83	51
Fri Sep 26		$52K	+13%	-67%	$87.2M	550	$94	52
Sat Sep 27		$80K	+55%	-63%	$87.3M	550	$146	53
Sun Sep 28		$42K	-48%	-65%	$87.3M	550	$76	54

Weekend	Rank	Gross	Chg	Total	Theaters	Average	Wks
Aug 8-10 Beijing Olympics	2	$23.2M	—	$41.3M	3,072	$8K	1
Aug 15-17 Beijing Olympics	5	$9.8M	-57.8%	$62.7M	3,072	$3K	2
Aug 22-24 Beijing Olympics	6	$5.5M	-44.4%	$73.8M	2,620	$2K	3
Aug 29-31	9	$3.5M	-35.2%	$79.9M	2,047	$2K	4
Sep 5-7	10	$2.3M	-36.2%	$84.0M	1,802	$1K	5
Sep 12-14	17	$1.1M	-51.2%	$86.0M	1,030	$1K	6
Sep 19-21	21	$501K	-54.5%	$87.0M	550	$910	7
Sep 26-28	34	$175K	-65.1%	$87.3M	236	$739	8

Performance Charts

Daily Gross

Cumulative Total

Weekend Gross Trend

Theater Count

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

Week-over-Week Drop

Weekly Gross Decline (%)

Cast & Crew

Directed byDavid Gordon Green

ScreenplayEvan Goldberg, Seth Rogen

StarringSeth Rogen, James Franco, Gary Cole, Danny McBride, Rosie Perez, Kevin Corrigan

StudioSony Pictures Releasing