Name: The Campaign
Director: Jay Roach
Genre: Comedy
Released: 2012
Cast: Will Ferrell, Zach Galifianakis, Jason Sudeikis, Katherine LaNasa, Dylan McDermott

Box Office Performance

Date	Rank	Gross	Daily Chg	Weekly Chg	Total	Theaters	Average	Days
Fri Aug 10	#2	$10.2M		—	$10.2M	3,205	$3K	1
Sat Aug 11	#2	$9.5M	-7%	—	$19.7M	3,205	$3K	2
Sun Aug 12	#2	$6.9M	-27%	—	$26.6M	3,205	$2K	3
Mon Aug 13	#2	$3.1M	-54%	—	$29.7M	3,205	$980	4
Tue Aug 14	#2	$3.4M	+9%	—	$33.2M	3,205	$1K	5
Wed Aug 15	#2	$2.7M	-22%	—	$35.8M	3,205	$836	6
Thu Aug 16	#2	$2.5M	-8%	—	$38.3M	3,205	$768	7
Fri Aug 17	#5	$4.1M	+68%	-59%	$42.5M	3,255	$1K	8
Sat Aug 18	#4	$5.3M	+27%	-45%	$47.7M	3,255	$2K	9
Sun Aug 19	#4	$3.7M	-29%	-46%	$51.4M	3,255	$1K	10
Mon Aug 20	#3	$1.5M	-59%	-51%	$53.0M	3,255	$470	11
Tue Aug 21	#4	$1.7M	+12%	-50%	$54.7M	3,255	$525	12
Wed Aug 22	#3	$1.3M	-26%	-53%	$55.9M	3,255	$386	13
Thu Aug 23	#4	$1.2M	-7%	-53%	$57.1M	3,255	$358	14
Fri Aug 24	#5	$2.2M	+91%	-46%	$59.3M	3,302	$674	15
Sat Aug 25	#4	$3.3M	+46%	-38%	$62.6M	3,302	$984	16
Sun Aug 26	#6	$2.0M	-39%	-46%	$64.6M	3,302	$604	17
Mon Aug 27	#6	$821K	-59%	-46%	$65.4M	3,302	$248	18
Tue Aug 28	#6	$903K	+10%	-47%	$66.3M	3,302	$273	19
Wed Aug 29	#7	$641K	-29%	-49%	$66.9M	3,302	$194	20
Thu Aug 30	#7	$633K	-1%	-46%	$67.6M	3,302	$191	21
Fri Aug 31	#8	$1.4M	+120%	-38%	$69.0M	2,941	$472	22
Sat Sep 1		$2.0M	+46%	-38%	$71.0M	2,941	$690	23
Sun Sep 2		$2.3M	+13%	+15%	$73.3M	2,941	$778	24
Mon Sep 3	#9	$1.5M	-35%	+82%	$74.8M	2,941	$509	25
Tue Sep 4	#7	$468K	-69%	-48%	$75.3M	2,941	$159	26
Wed Sep 5	#8	$335K	-28%	-48%	$75.6M	2,941	$113	27
Thu Sep 6	#8	$356K	+6%	-44%	$75.9M	2,941	$121	28
Fri Sep 7	#7	$1.0M	+182%	-28%	$76.9M	2,542	$394	29
Sat Sep 8	#8	$1.6M	+62%	-20%	$78.6M	2,542	$638	30
Sun Sep 9	#10	$751K	-54%	-67%	$79.3M	2,542	$295	31
Mon Sep 10	#7	$257K	-66%	-83%	$79.6M	2,542	$101	32
Tue Sep 11	#8	$331K	+29%	-29%	$79.9M	2,542	$130	33
Wed Sep 12	#7	$276K	-17%	-18%	$80.2M	2,542	$108	34
Thu Sep 13	#8	$267K	-3%	-25%	$80.5M	2,542	$105	35
Fri Sep 14	#8	$754K	+182%	-25%	$81.2M	2,002	$376	36
Sat Sep 15		$1.1M	+47%	-32%	$82.3M	2,002	$552	37
Sun Sep 16		$559K	-49%	-26%	$82.9M	2,002	$279	38
Mon Sep 17	#10	$221K	-60%	-14%	$83.1M	2,002	$110	39
Tue Sep 18	#9	$283K	+28%	-14%	$83.4M	2,002	$141	40
Wed Sep 19	#9	$203K	-28%	-26%	$83.6M	2,002	$101	41
Thu Sep 20	#9	$203K	n/c	-24%	$83.8M	2,002	$101	42
Fri Sep 21	#13	$376K	+85%	-50%	$84.2M	1,250	$301	43
Sat Sep 22	#15	$568K	+51%	-49%	$84.7M	1,250	$454	44
Sun Sep 23	#15	$261K	-54%	-53%	$85.0M	1,250	$208	45
Mon Sep 24		$93K	-64%	-58%	$85.1M	1,250	$74	46
Tue Sep 25		$124K	+33%	-56%	$85.2M	1,250	$99	47
Wed Sep 26		$106K	-15%	-48%	$85.3M	1,250	$84	48
Thu Sep 27	#15	$101K	-4%	-50%	$85.4M	1,250	$81	49
Fri Sep 28	#20	$152K	+50%	-59%	$85.6M	630	$242	50
Sat Sep 29	#21	$234K	+53%	-59%	$85.8M	630	$371	51
Sun Sep 30	#23	$102K	-57%	-61%	$85.9M	630	$161	52
Mon Oct 1		$41K	-59%	-56%	$85.9M	630	$65	53
Tue Oct 2		$57K	+38%	-54%	$86.0M	630	$90	54
Wed Oct 3		$44K	-23%	-58%	$86.0M	630	$70	55
Thu Oct 4		$47K	+7%	-53%	$86.1M	630	$74	56
Fri Oct 5		$54K	+15%	-64%	$86.1M	303	$179	57
Sat Oct 6		$76K	+40%	-67%	$86.2M	303	$251	58
Sun Oct 7		$45K	-41%	-56%	$86.3M	303	$148	59
Mon Oct 8		$25K	-45%	-40%	$86.3M	303	$81	60
Tue Oct 9		$17K	-31%	-70%	$86.3M	303	$56	61
Wed Oct 10		$17K	-1%	-62%	$86.3M	303	$55	62
Thu Oct 11		$14K	-15%	-70%	$86.3M	303	$47	63
Fri Oct 12		$13K	-10%	-76%	$86.4M	101	$128	64
Sat Oct 13		$21K	+60%	-73%	$86.4M	101	$205	65
Sun Oct 14		$11K	-49%	-77%	$86.4M	101	$104	66
Mon Oct 15		$4K	-60%	-83%	$86.4M	101	$41	67
Tue Oct 16		$6K	+35%	-67%	$86.4M	101	$56	68
Wed Oct 17		$5K	-10%	-70%	$86.4M	101	$51	69
Thu Oct 18		$5K	+3%	-63%	$86.4M	101	$52	70
Fri Oct 19		$11K	+113%	-13%	$86.4M	74	$153	71
Sat Oct 20		$15K	+32%	-28%	$86.4M	74	$201	72
Sun Oct 21		$8K	-46%	-23%	$86.4M	74	$109	73
Mon Oct 22		$3K	-63%	-30%	$86.4M	74	$40	74
Tue Oct 23		$4K	+28%	-33%	$86.4M	74	$51	75
Wed Oct 24		$4K	-1%	-27%	$86.4M	74	$50	76
Thu Oct 25		$3K	-15%	-40%	$86.5M	74	$43	77
Fri Oct 26		$41K	+1,167%	+258%	$86.5M	222	$182	78
Sat Oct 27		$52K	+28%	+247%	$86.5M	222	$232	79
Sun Oct 28		$38K	-26%	+374%	$86.6M	222	$173	80
Mon Oct 29		$14K	-64%	+369%	$86.6M	222	$62	81
Tue Oct 30		$16K	+14%	+316%	$86.6M	222	$71	82
Wed Oct 31		$12K	-21%	+232%	$86.6M	222	$56	83
Thu Nov 1		$16K	+31%	+409%	$86.6M	222	$73	84
Fri Nov 2		$32K	+96%	-21%	$86.7M	188	$169	85
Sat Nov 3		$46K	+43%	-12%	$86.7M	188	$243	86
Sun Nov 4		$27K	-42%	-31%	$86.7M	188	$141	87
Mon Nov 5		$10K	-62%	-27%	$86.8M	188	$53	88
Tue Nov 6		$11K	+12%	-28%	$86.8M	188	$60	89
Wed Nov 7		$9K	-18%	-25%	$86.8M	188	$49	90
Thu Nov 8		$10K	+7%	-39%	$86.8M	188	$52	91
Fri Nov 9		$18K	+76%	-45%	$86.8M	138	$126	92
Sat Nov 10		$26K	+50%	-42%	$86.8M	138	$190	93
Sun Nov 11		$17K	-37%	-37%	$86.8M	138	$121	94
Mon Nov 12		$8K	-54%	-24%	$86.9M	138	$55	95
Tue Nov 13		$5K	-36%	-56%	$86.9M	138	$35	96
Wed Nov 14		$5K	-6%	-50%	$86.9M	138	$33	97
Thu Nov 15		$5K	+5%	-51%	$86.9M	138	$35	98
Fri Nov 16		$9K	+90%	-47%	$86.9M	101	$91	99
Sat Nov 17		$13K	+42%	-50%	$86.9M	101	$129	100
Sun Nov 18		$7K	-46%	-58%	$86.9M	101	$70	101
Mon Nov 19		$3K	-53%	-56%	$86.9M	101	$33	102
Tue Nov 20		$4K	+14%	-22%	$86.9M	101	$37	103
Wed Nov 21		$2K	-49%	-58%	$86.9M	101	$19	104
Thu Nov 22		$1K	-24%	-70%	$86.9M	101	$14	105

Weekend	Rank	Gross	Chg	Total	Theaters	Average	Wks
Aug 10-12 London Olympics	2	$26.6M	—	$26.6M	3,205	$8K	1
Aug 17-19	4	$13.1M	-50.6%	$51.4M	3,255	$4K	2
Aug 24-26	4	$7.5M	-43.1%	$64.6M	3,302	$2K	3
Aug 31-Sep 2	8	$5.7M	-23.6%	$73.3M	2,941	$2K	4
Sep 7-9	8	$3.4M	-40.9%	$79.3M	2,542	$1K	5
Sep 14-16	10	$2.4M	-28.4%	$82.9M	2,002	$1K	6
Sep 21-23	15	$1.2M	-50.2%	$85.0M	1,250	$964	7
Sep 28-30	21	$488K	-59.5%	$85.9M	630	$774	8
Oct 5-7	27	$176K	-64.0%	$86.3M	303	$580	9
Oct 12-14	46	$44K	-74.8%	$86.4M	101	$438	10
Oct 26-28	30	$131K	+195.1%	$86.6M	222	$588	11
Nov 2-4	32	$104K	-20.2%	$86.7M	188	$554	12
Nov 9-11	38	$61K	-41.9%	$86.8M	138	$438	13
Nov 16-18	51	$29K	-51.5%	$86.9M	101	$290	14

The Campaign

Box Office Performance

Performance Charts

Daily Gross

Cumulative Total

Weekend Gross Trend

Theater Count

Profitability

Domestic vs International Split

Week-over-Week Drop

Cast & Crew