Name: The Help
Director: Tate Taylor
Genre: Drama
Released: 2011
Cast: Emma Stone, Viola Davis, Bryce Dallas Howard, Octavia Spencer, Jessica Chastain

Date	Rank	Gross	Daily Chg	Weekly Chg	Total	Theaters	Average	Days
Wed Aug 10	#1	$5.5M		—	$5.5M	2,511	$2K	1
Thu Aug 11	#1	$4.3M	-22%	—	$9.9M	2,511	$2K	2
Fri Aug 12	#2	$7.6M	+76%	—	$17.5M	2,534	$3K	3
Sat Aug 13	#2	$10.0M	+31%	—	$27.5M	2,534	$4K	4
Sun Aug 14	#2	$8.4M	-16%	—	$35.9M	2,534	$3K	5
Mon Aug 15	#1	$3.9M	-54%	—	$39.8M	2,534	$2K	6
Tue Aug 16	#1	$4.4M	+13%	—	$44.2M	2,534	$2K	7
Wed Aug 17	#1	$3.6M	-19%	-36%	$47.8M	2,534	$1K	8
Thu Aug 18	#1	$3.6M	n/c	-18%	$51.3M	2,534	$1K	9
Fri Aug 19	#1	$5.8M	+64%	-24%	$57.2M	2,534	$2K	10
Sat Aug 20	#1	$8.1M	+39%	-19%	$65.3M	2,534	$3K	11
Sun Aug 21	#1	$6.1M	-25%	-28%	$71.3M	2,534	$2K	12
Mon Aug 22	#1	$2.6M	-57%	-33%	$73.9M	2,534	$1K	13
Tue Aug 23	#1	$3.1M	+18%	-30%	$77.0M	2,534	$1K	14
Wed Aug 24	#1	$2.6M	-14%	-26%	$79.7M	2,534	$1K	15
Thu Aug 25	#1	$2.6M	n/c	-26%	$82.3M	2,534	$1K	16
Fri Aug 26	#1	$4.4M	+67%	-25%	$86.7M	2,778	$2K	17
Sat Aug 27	#1	$5.9M	+34%	-27%	$92.6M	2,778	$2K	18
Sun Aug 28	#1	$4.3M	-28%	-30%	$96.8M	2,778	$2K	19
Mon Aug 29	#1	$1.8M	-58%	-31%	$98.6M	2,778	$650	20
Tue Aug 30	#1	$2.2M	+20%	-30%	$100.8M	2,778	$778	21
Wed Aug 31	#1	$1.8M	-17%	-32%	$102.6M	2,778	$649	22
Thu Sep 1	#1	$1.8M	-1%	-32%	$104.4M	2,778	$642	23
Fri Sep 2	#1	$3.6M	+103%	-18%	$108.0M	2,843	$1K	24
Sat Sep 3	#1	$5.4M	+48%	-9%	$113.4M	2,843	$2K	25
Sun Sep 4	#1	$5.6M	+4%	+32%	$119.0M	2,843	$2K	26
Mon Sep 5	#1	$5.3M	-6%	+193%	$124.3M	2,843	$2K	27
Tue Sep 6	#1	$1.5M	-72%	-31%	$125.8M	2,843	$522	28
Wed Sep 7	#1	$1.3M	-10%	-26%	$127.1M	2,843	$471	29
Thu Sep 8	#1	$1.3M	-3%	-27%	$128.4M	2,843	$458	30
Fri Sep 9	#2	$2.7M	+105%	-26%	$131.1M	2,935	$911	31
Sat Sep 10	#2	$3.9M	+47%	-27%	$135.0M	2,935	$1K	32
Sun Sep 11	#2	$2.3M	-41%	-58%	$137.3M	2,935	$792	33
Mon Sep 12	#2	$752K	-68%	-86%	$138.1M	2,935	$256	34
Tue Sep 13	#2	$1.0M	+36%	-31%	$139.1M	2,935	$347	35
Wed Sep 14	#2	$878K	-14%	-35%	$140.0M	2,935	$299	36
Thu Sep 15	#2	$948K	+8%	-27%	$140.9M	2,935	$323	37
Fri Sep 16	#5	$1.9M	+105%	-27%	$142.9M	3,014	$643	38
Sat Sep 17	#4	$2.8M	+46%	-28%	$145.7M	3,014	$941	39
Sun Sep 18	#4	$1.7M	-39%	-25%	$147.4M	3,014	$575	40
Mon Sep 19	#4	$561K	-68%	-25%	$148.0M	3,014	$186	41
Tue Sep 20	#4	$742K	+32%	-27%	$148.7M	3,014	$246	42
Wed Sep 21	#4	$631K	-15%	-28%	$149.4M	3,014	$209	43
Thu Sep 22	#4	$670K	+6%	-29%	$150.0M	3,014	$222	44
Fri Sep 23	#8	$1.3M	+96%	-32%	$151.4M	3,014	$435	45
Sat Sep 24	#8	$1.9M	+45%	-33%	$153.3M	3,014	$633	46
Sun Sep 25	#8	$1.1M	-40%	-34%	$154.4M	3,014	$380	47
Mon Sep 26	#8	$412K	-64%	-26%	$154.8M	3,014	$136	48
Tue Sep 27	#8	$510K	+24%	-31%	$155.3M	3,014	$169	49
Wed Sep 28	#8	$472K	-8%	-25%	$155.8M	3,014	$156	50
Thu Sep 29	#8	$549K	+16%	-18%	$156.4M	3,014	$182	51
Fri Sep 30	#12	$892K	+63%	-32%	$157.2M	2,505	$356	52
Sat Oct 1	#12	$1.3M	+49%	-30%	$158.6M	2,505	$531	53
Sun Oct 2	#12	$792K	-41%	-31%	$159.4M	2,505	$316	54
Mon Oct 3	#12	$287K	-64%	-30%	$159.7M	2,505	$114	55
Tue Oct 4	#11	$366K	+27%	-28%	$160.0M	2,505	$146	56
Wed Oct 5	#10	$332K	-9%	-30%	$160.4M	2,505	$132	57
Thu Oct 6	#10	$349K	+5%	-36%	$160.7M	2,505	$139	58
Fri Oct 7	#13	$562K	+61%	-37%	$161.3M	2,064	$272	59
Sat Oct 8	#13	$828K	+47%	-38%	$162.1M	2,064	$401	60
Sun Oct 9	#13	$555K	-33%	-30%	$162.7M	2,064	$269	61
Mon Oct 10	#13	$326K	-41%	+13%	$163.0M	2,064	$157	62
Tue Oct 11	#12	$239K	-27%	-35%	$163.2M	2,064	$115	63
Wed Oct 12	#12	$233K	-2%	-30%	$163.4M	2,064	$112	64
Thu Oct 13	#10	$269K	+15%	-23%	$163.7M	2,064	$130	65

Weekend	Rank	Gross	Chg	Total	Theaters	Average	Wks
Aug 12-14	2	$26.0M	—	$35.9M	2,534	$10K	1
Aug 19-21	1	$20.0M	-23.1%	$71.3M	2,690	$7K	2
Aug 26-28	1	$14.5M	-27.4%	$96.8M	2,778	$5K	3
Sep 2-4	1	$14.6M	+0.4%	$119.0M	2,843	$5K	4
Sep 9-11	2	$8.9M	-38.8%	$137.3M	2,935	$3K	5
Sep 16-18	4	$6.5M	-27.0%	$147.4M	3,014	$2K	6
Sep 23-25	8	$4.4M	-32.9%	$154.4M	2,695	$2K	7
Sep 30-Oct 2	12	$3.0M	-31.0%	$159.4M	2,505	$1K	8
Oct 7-9	13	$1.9M	-35.5%	$162.7M	2,064	$942	9
Oct 14-16	14	$1.2M	-38.9%	$164.9M	1,267	$937	10
Oct 21-23	17	$713K	-39.9%	$166.2M	776	$919	11
Oct 28-30	18	$396K	-44.5%	$166.9M	450	$879	12
Nov 4-6	21	$333K	-15.8%	$167.4M	358	$930	13
Nov 11-13	28	$245K	-26.4%	$167.8M	278	$882	14
Nov 18-20	21	$298K	+21.4%	$168.2M	357	$833	15
Nov 25-27	20	$311K	+4.5%	$168.8M	283	$1K	16
Dec 2-4	27	$176K	-43.6%	$169.0M	262	$670	17
Dec 9-11	35	$106K	-39.4%	$169.2M	212	$501	18
Dec 16-18	36	$72K	-32.2%	$169.3M	156	$461	19
Feb 24-26	68	$23K	-68.6%	$169.7M	138	$163	20

Performance Charts

Daily Gross

Cumulative Total

Weekend Gross Trend

Theater Count

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

Week-over-Week Drop

Weekly Gross Decline (%)

Cast & Crew

Directed byTate Taylor

ScreenplayTate Taylor

Produced byChris Columbus, Michael Barnathan, Brunson Green

CinematographyStephen Goldblatt

MusicThomas Newman

StarringEmma Stone, Viola Davis, Bryce Dallas Howard, Octavia Spencer, Jessica Chastain, Ahna O'Reilly

StudioWalt Disney Studios Motion Pictures