Name: The Help
Director: Tate Taylor
Genre: Drama
Released: 2011
Cast: Emma Stone, Viola Davis, Bryce Dallas Howard, Octavia Spencer, Jessica Chastain

Box Office Performance

Date	Rank	Gross	Daily Chg	Weekly Chg	Total	Theaters	Average	Days
Wed Aug 10	#1	$5.5M		—	$5.5M	2,511	$2K	1
Thu Aug 11	#1	$4.3M	-22%	—	$9.9M	2,511	$2K	2
Fri Aug 12	#2	$7.6M	+76%	—	$17.5M	2,534	$3K	3
Sat Aug 13	#2	$10.0M	+31%	—	$27.5M	2,534	$4K	4
Sun Aug 14	#2	$8.4M	-16%	—	$35.9M	2,534	$3K	5
Mon Aug 15	#1	$3.9M	-54%	—	$39.8M	2,534	$2K	6
Tue Aug 16	#1	$4.4M	+13%	—	$44.2M	2,534	$2K	7
Wed Aug 17	#1	$3.6M	-19%	-36%	$47.8M	2,534	$1K	8
Thu Aug 18	#1	$3.6M	n/c	-18%	$51.3M	2,534	$1K	9
Fri Aug 19	#1	$5.8M	+64%	-24%	$57.2M	2,534	$2K	10
Sat Aug 20	#1	$8.1M	+39%	-19%	$65.3M	2,534	$3K	11
Sun Aug 21	#1	$6.1M	-25%	-28%	$71.3M	2,534	$2K	12
Mon Aug 22	#1	$2.6M	-57%	-33%	$73.9M	2,534	$1K	13
Tue Aug 23	#1	$3.1M	+18%	-30%	$77.0M	2,534	$1K	14
Wed Aug 24	#1	$2.6M	-14%	-26%	$79.7M	2,534	$1K	15
Thu Aug 25	#1	$2.6M	n/c	-26%	$82.3M	2,534	$1K	16
Fri Aug 26	#1	$4.4M	+67%	-25%	$86.7M	2,778	$2K	17
Sat Aug 27	#1	$5.9M	+34%	-27%	$92.6M	2,778	$2K	18
Sun Aug 28	#1	$4.3M	-28%	-30%	$96.8M	2,778	$2K	19
Mon Aug 29	#1	$1.8M	-58%	-31%	$98.6M	2,778	$650	20
Tue Aug 30	#1	$2.2M	+20%	-30%	$100.8M	2,778	$778	21
Wed Aug 31	#1	$1.8M	-17%	-32%	$102.6M	2,778	$649	22
Thu Sep 1	#1	$1.8M	-1%	-32%	$104.4M	2,778	$642	23
Fri Sep 2	#1	$3.6M	+103%	-18%	$108.0M	2,843	$1K	24
Sat Sep 3	#1	$5.4M	+48%	-9%	$113.4M	2,843	$2K	25
Sun Sep 4	#1	$5.6M	+4%	+32%	$119.0M	2,843	$2K	26
Mon Sep 5	#1	$5.3M	-6%	+193%	$124.3M	2,843	$2K	27
Tue Sep 6	#1	$1.5M	-72%	-31%	$125.8M	2,843	$522	28
Wed Sep 7	#1	$1.3M	-10%	-26%	$127.1M	2,843	$471	29
Thu Sep 8	#1	$1.3M	-3%	-27%	$128.4M	2,843	$458	30
Fri Sep 9	#2	$2.7M	+105%	-26%	$131.1M	2,935	$911	31
Sat Sep 10	#2	$3.9M	+47%	-27%	$135.0M	2,935	$1K	32
Sun Sep 11	#2	$2.3M	-41%	-58%	$137.3M	2,935	$792	33
Mon Sep 12	#2	$752K	-68%	-86%	$138.1M	2,935	$256	34
Tue Sep 13	#2	$1.0M	+36%	-31%	$139.1M	2,935	$347	35
Wed Sep 14	#2	$878K	-14%	-35%	$140.0M	2,935	$299	36
Thu Sep 15	#2	$948K	+8%	-27%	$140.9M	2,935	$323	37
Fri Sep 16	#5	$1.9M	+105%	-27%	$142.9M	3,014	$643	38
Sat Sep 17	#4	$2.8M	+46%	-28%	$145.7M	3,014	$941	39
Sun Sep 18	#4	$1.7M	-39%	-25%	$147.4M	3,014	$575	40
Mon Sep 19	#4	$561K	-68%	-25%	$148.0M	3,014	$186	41
Tue Sep 20	#4	$742K	+32%	-27%	$148.7M	3,014	$246	42
Wed Sep 21	#4	$631K	-15%	-28%	$149.4M	3,014	$209	43
Thu Sep 22	#4	$670K	+6%	-29%	$150.0M	3,014	$222	44
Fri Sep 23	#8	$1.3M	+96%	-32%	$151.4M	3,014	$435	45
Sat Sep 24	#8	$1.9M	+45%	-33%	$153.3M	3,014	$633	46
Sun Sep 25	#8	$1.1M	-40%	-34%	$154.4M	3,014	$380	47
Mon Sep 26	#8	$412K	-64%	-26%	$154.8M	3,014	$136	48
Tue Sep 27	#8	$510K	+24%	-31%	$155.3M	3,014	$169	49
Wed Sep 28	#8	$472K	-8%	-25%	$155.8M	3,014	$156	50
Thu Sep 29	#8	$549K	+16%	-18%	$156.4M	3,014	$182	51
Fri Sep 30	#12	$892K	+63%	-32%	$157.2M	2,505	$356	52
Sat Oct 1	#12	$1.3M	+49%	-30%	$158.6M	2,505	$531	53
Sun Oct 2	#12	$792K	-41%	-31%	$159.4M	2,505	$316	54
Mon Oct 3	#12	$287K	-64%	-30%	$159.7M	2,505	$114	55
Tue Oct 4	#11	$366K	+27%	-28%	$160.0M	2,505	$146	56
Wed Oct 5	#10	$332K	-9%	-30%	$160.4M	2,505	$132	57
Thu Oct 6	#10	$349K	+5%	-36%	$160.7M	2,505	$139	58
Fri Oct 7	#13	$562K	+61%	-37%	$161.3M	2,064	$272	59
Sat Oct 8	#13	$828K	+47%	-38%	$162.1M	2,064	$401	60
Sun Oct 9	#13	$555K	-33%	-30%	$162.7M	2,064	$269	61
Mon Oct 10	#13	$326K	-41%	+13%	$163.0M	2,064	$157	62
Tue Oct 11	#12	$239K	-27%	-35%	$163.2M	2,064	$115	63
Wed Oct 12	#12	$233K	-2%	-30%	$163.4M	2,064	$112	64
Thu Oct 13	#10	$269K	+15%	-23%	$163.7M	2,064	$130	65

Weekend	Rank	Gross	Chg	Total	Theaters	Average	Wks
Aug 12-14	2	$26.0M	—	$35.9M	2,534	$10K	1
Aug 19-21	1	$20.0M	-23.1%	$71.3M	2,690	$7K	2
Aug 26-28	1	$14.5M	-27.4%	$96.8M	2,778	$5K	3
Sep 2-4	1	$14.6M	+0.4%	$119.0M	2,843	$5K	4
Sep 9-11	2	$8.9M	-38.8%	$137.3M	2,935	$3K	5
Sep 16-18	4	$6.5M	-27.0%	$147.4M	3,014	$2K	6
Sep 23-25	8	$4.4M	-32.9%	$154.4M	2,695	$2K	7
Sep 30-Oct 2	12	$3.0M	-31.0%	$159.4M	2,505	$1K	8
Oct 7-9	13	$1.9M	-35.5%	$162.7M	2,064	$942	9
Oct 14-16	14	$1.2M	-38.9%	$164.9M	1,267	$937	10
Oct 21-23	17	$713K	-39.9%	$166.2M	776	$919	11
Oct 28-30	18	$396K	-44.5%	$166.9M	450	$879	12
Nov 4-6	21	$333K	-15.8%	$167.4M	358	$930	13
Nov 11-13	28	$245K	-26.4%	$167.8M	278	$882	14
Nov 18-20	21	$298K	+21.4%	$168.2M	357	$833	15
Nov 25-27	20	$311K	+4.5%	$168.8M	283	$1K	16
Dec 2-4	27	$176K	-43.6%	$169.0M	262	$670	17
Dec 9-11	35	$106K	-39.4%	$169.2M	212	$501	18
Dec 16-18	36	$72K	-32.2%	$169.3M	156	$461	19
Feb 24-26	68	$23K	-68.6%	$169.7M	138	$163	20

Performance Charts

Daily Gross

Cumulative Total

Weekend Gross Trend

Theater Count

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

Week-over-Week Drop

Weekly Gross Decline (%)

Cast & Crew

Directed byTate Taylor

ScreenplayTate Taylor

StarringEmma Stone, Viola Davis, Bryce Dallas Howard, Octavia Spencer, Jessica Chastain, Ahna O'Reilly

StudioWalt Disney Studios Motion Pictures