Name: This Is It
Director: Kenny Ortega
Genre: Documentary, Music
Released: 2009
Cast: Michael Jackson, Orianthi, Kenny Ortega, Dorian Holley, Patrick Woodroffe

Box Office Performance

Date	Rank	Gross	Daily Chg	Weekly Chg	Total	Theaters	Average	Days
Wed Oct 28	#1	$7.4M		—	$7.4M	3,481	$2K	1
Thu Oct 29	#1	$3.8M	-49%	—	$11.2M	3,481	$1K	2
Fri Oct 30	#1	$7.8M	+108%	—	$19.0M	3,481	$2K	3
Sat Oct 31	#1	$7.1M	-10%	—	$26.1M	3,481	$2K	4
Sun Nov 1	#1	$8.3M	+18%	—	$34.4M	3,481	$2K	5
Mon Nov 2	#1	$2.5M	-71%	—	$36.9M	3,481	$705	6
Tue Nov 3	#1	$2.7M	+9%	—	$39.6M	3,481	$768	7
Wed Nov 4	#1	$2.1M	-21%	-72%	$41.7M	3,481	$607	8
Thu Nov 5	#1	$2.2M	+3%	-42%	$43.9M	3,481	$623	9
Fri Nov 6	#4	$4.0M	+86%	-49%	$47.9M	3,481	$1K	10
Sat Nov 7	#2	$5.7M	+41%	-20%	$53.6M	3,481	$2K	11
Sun Nov 8	#2	$3.5M	-39%	-59%	$57.0M	3,481	$991	12
Mon Nov 9	#2	$977K	-72%	-60%	$58.0M	3,481	$280	13
Tue Nov 10	#2	$1.4M	+39%	-49%	$59.3M	3,481	$389	14
Wed Nov 11	#2	$2.0M	+46%	-6%	$61.3M	3,481	$568	15
Thu Nov 12	#3	$784K	-60%	-64%	$62.1M	3,481	$225	16
Fri Nov 13	#6	$1.5M	+95%	-62%	$63.6M	3,037	$503	17
Sat Nov 14	#5	$2.2M	+46%	-61%	$65.9M	3,037	$733	18
Sun Nov 15	#4	$1.3M	-41%	-62%	$67.2M	3,037	$435	19
Mon Nov 16	#5	$356K	-73%	-64%	$67.5M	3,037	$117	20
Tue Nov 17	#5	$394K	+11%	-71%	$67.9M	3,037	$129	21
Wed Nov 18	#5	$358K	-9%	-82%	$68.3M	3,037	$117	22
Thu Nov 19	#6	$343K	-4%	-56%	$68.6M	3,037	$112	23
Fri Nov 20	#12	$438K	+28%	-71%	$69.1M	1,640	$266	24
Sat Nov 21	#11	$709K	+62%	-68%	$69.8M	1,640	$432	25
Sun Nov 22	#8	$471K	-33%	-64%	$70.3M	1,640	$287	26
Mon Nov 23	#8	$194K	-59%	-46%	$70.5M	1,640	$118	27
Tue Nov 24	#8	$250K	+29%	-37%	$70.7M	1,640	$152	28
Fri Nov 27	#15	$318K		-27%	$71.3M	576	$552	31
Sat Nov 28	#16	$320K	n/c	-55%	$71.7M	576	$555	32
Sun Nov 29	#14	$191K	-40%	-59%	$71.8M	576	$331	33
Mon Nov 30	#14	$56K	-71%	-71%	$71.9M	576	$96	34
Tue Dec 1	#16	$57K	+3%	-77%	$72.0M	576	$99	35
Wed Dec 2	#14	$60K	+5%		$72.0M	576	$104	36
Thu Dec 3	#14	$74K	+22%		$72.1M	576	$127	37

Weekend	Rank	Gross	Chg	Total	Theaters	Average	Wks
Oct 30-Nov 1	1	$23.2M	—	$34.4M	3,481	$7K	1
Nov 6-8	2	$13.2M	-43.4%	$57.0M	3,481	$4K	2
Nov 13-15	5	$5.1M	-61.4%	$67.2M	3,037	$2K	3
Nov 20-22	10	$1.6M	-68.2%	$70.3M	1,640	$986	4
Nov 27-29	16	$829K	-48.7%	$71.8M	576	$1K	5

Performance Charts

Daily Gross

Cumulative Total

Weekend Gross Trend

Theater Count

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

Week-over-Week Drop

Weekly Gross Decline (%)

Cast & Crew

Directed byKenny Ortega

ScreenplayKenny Ortega, Michael Jackson

StarringMichael Jackson, Orianthi, Kenny Ortega, Dorian Holley, Patrick Woodroffe, Bashiri Johnson

StudioSony Pictures Releasing