That Awkward Moment backdrop

That Awkward Moment movie poster

That Awkward Moment

2014 • R • 1h 34m • Comedy, Romance • FilmDistrict

When you realize getting some means wanting more.

🍅 23% 46%

36

2.73

6.1

Box office summary

Opening Weekend

$8.7M

3-day opening

Domestic Total

$26.1M

Final

Worldwide Total

$53.1M

$27.0M international

Domestic Legs3.0x

Budget$8M

2014 Rank#97

Compare with other movies

Cast & Crew

Zac Efron Starring

Miles Teller Starring

Michael B. Jordan

Michael B. Jordan Starring

Imogen Poots Starring

Mackenzie Davis

Mackenzie Davis Starring

Jessica Lucas Starring

ScreenplayTom Gormican Produced byKevin Turen, Andrew O'Connor, Justin Nappi, Scott Aversano CinematographyBrandon Trost Prod. DesignEthan Tobman StudioFilmDistrict

The run

WkWeekendRankGrossChgTheatersAvgTotal

1 Jan 31-Feb 2 3 $8.7M — 2,809 $3,112 $8.7M

2 Feb 7-9 6 $5.2M −40.1% 2,809 $1,864 $16.5M

3 Feb 14-16 10 $3.5M −33.5% 1,922 $1,811 $21.5M

4 Feb 21-23 13 $1.4M −60.2% 1,208 $1,147 $24.1M

5 Feb 28-Mar 2 21 $558.4K −59.7% 608 $918 $25.1M

6 Mar 7-9 27 $219.2K −60.7% 188 $1,166 $25.6M

7 Mar 14-16 32 $129.5K −40.9% 188 $689 $25.8M

8 Mar 21-23 41 $71.3K −44.9% 93 $767 $26.0M

9 Mar 28-30 47 $42.1K −40.9% 68 $620 $26.0M

DateRankGrossDailyWeeklyTotalTheatersAvgDay

Fri Jan 31 #2 $4.0M — $4.0M 2,809 $1,407 1

Sat Feb 1 #5 $3.8M −4.9% $7.7M 2,809 $1,338 2

Sun Feb 2 #4 $1.0M −72.5% $8.7M 2,809 $368 3

Mon Feb 3 #3 $610.1K −40.9% $9.4M 2,809 $217 4

Tue Feb 4 #2 $777.7K +27.5% $10.1M 2,809 $277 5

Wed Feb 5 #4 $567.4K −27.0% $10.7M 2,809 $202 6

Thu Feb 6 #2 $610.8K +7.7% $11.3M 2,809 $217 7

Fri Feb 7 #4 $1.7M +182.3% −56.4% $13.0M 2,809 $614 8

Sat Feb 8 #6 $2.3M +35.7% −37.7% $15.4M 2,809 $833 9

Sun Feb 9 #6 $1.2M −49.8% +13.6% $16.5M 2,809 $418 10

Mon Feb 10 #6 $362.1K −69.1% −40.7% $16.9M 2,809 $129 11

Tue Feb 11 #4 $472.8K +30.6% −39.2% $17.4M 2,809 $168 12

Wed Feb 12 #5 $322.0K −31.9% −43.2% $17.7M 2,809 $115 13

Thu Feb 13 #6 $360.8K +12.0% −40.9% $18.1M 2,809 $128 14

Fri Feb 14 #9 $1.5M +326.0% −10.9% $19.6M 1,922 $800 15

Sat Feb 15 #10 $1.1M −26.0% −51.4% $20.7M 1,922 $592 16

Sun Feb 16 #10 $806.1K −29.1% −31.3% $21.5M 1,922 $419 17

Mon Feb 17 #11 $417.5K −48.2% +15.3% $22.0M 1,922 $217 18

Tue Feb 18 #9 $281.8K −32.5% −40.4% $22.2M 1,922 $147 19

Wed Feb 19 #10 $211.7K −24.9% −34.3% $22.5M 1,922 $110 20

Thu Feb 20 #10 $214.1K +1.1% −40.7% $22.7M 1,922 $111 21

Fri Feb 21 #12 $477.1K +122.8% −69.0% $23.1M 1,208 $395 22

Sat Feb 22 #13 $605.9K +27.0% −46.7% $23.8M 1,208 $502 23

Sun Feb 23 #16 $302.1K −50.1% −62.5% $24.1M 1,208 $250 24

Mon Feb 24 #15 $105.8K −65.0% −74.7% $24.2M 1,208 $88 25

Tue Feb 25 #14 $150.4K +42.2% −46.6% $24.3M 1,208 $124 26

Wed Feb 26 #15 $111.3K −26.0% −47.4% $24.4M 1,208 $92 27

Thu Feb 27 #15 $101.7K −8.6% −52.5% $24.5M 1,208 $84 28

Fri Feb 28 — $201.1K +97.7% −57.8% $24.7M 608 $331 29

Sat Mar 1 — $242.5K +20.6% −60.0% $25.0M 608 $399 30

Sun Mar 2 — $114.7K −52.7% −62.0% $25.1M 608 $189 31

Mon Mar 3 — $58.9K −48.7% −44.3% $25.1M 608 $97 32

Tue Mar 4 — $97.2K +65.0% −35.4% $25.2M 608 $160 33

Wed Mar 5 — $63.1K −35.1% −43.3% $25.3M 608 $104 34

Thu Mar 6 — $68.2K +8.0% −33.0% $25.4M 608 $112 35

Fri Mar 7 — $78.2K +14.6% −61.1% $25.4M 188 $416 36

Sat Mar 8 — $94.4K +20.8% −61.1% $25.5M 188 $502 37

Sun Mar 9 — $46.6K −50.7% −59.4% $25.6M 188 $248 38

Mon Mar 10 — $29.1K −37.5% −50.6% $25.6M 188 $155 39

Tue Mar 11 — $44.3K +52.1% −54.4% $25.7M 188 $236 40

Wed Mar 12 — $22.4K −49.3% −64.5% $25.7M 188 $119 41

Thu Mar 13 — $31.1K +38.6% −54.4% $25.7M 188 $165 42

Fri Mar 14 — $48.0K +54.3% −38.6% $25.8M 122 $393 43

Sat Mar 15 — $56.2K +17.2% −40.4% $25.8M 122 $461 44

Sun Mar 16 — $25.3K −55.0% −45.7% $25.8M 122 $207 45

Mon Mar 17 — $11.3K −55.1% −61.1% $25.9M 122 $93 46

Tue Mar 18 — $20.6K +81.3% −53.6% $25.9M 122 $169 47

Wed Mar 19 — $15.1K −26.7% −32.8% $25.9M 122 $123 48

Thu Mar 20 — $11.8K −21.6% −62.0% $25.9M 122 $97 49

Fri Mar 21 — $23.9K +102.5% −50.2% $25.9M 93 $257 50

Sat Mar 22 — $31.3K +30.7% −44.4% $26.0M 93 $336 51

Sun Mar 23 — $16.1K −48.4% −36.2% $26.0M 93 $174 52

Mon Mar 24 — $6.7K −58.2% −40.6% $26.0M 93 $72 53

Tue Mar 25 — $10.1K +49.2% −51.1% $26.0M 93 $108 54

Wed Mar 26 — $8.1K −19.5% −46.2% $26.0M 93 $87 55

Thu Mar 27 — $7.7K −4.6% −34.5% $26.0M 93 $83 56

Fri Mar 28 — $14.8K +91.4% −38.1% $26.0M 68 $218 57

Sat Mar 29 — $19.0K +28.7% −39.1% $26.0M 68 $280 58

Sun Mar 30 — $8.3K −56.4% −48.5% $26.0M 68 $122 59

Mon Mar 31 — $3.9K −53.0% −42.1% $26.1M 68 $57 60

Tue Apr 1 — $5.8K +49.1% −42.1% $26.1M 68 $86 61

Wed Apr 2 — $4.7K −19.7% −42.3% $26.1M 68 $69 62

Thu Apr 3 — $5.5K +17.2% −29.1% $26.1M 68 $81 63

Cumulative total$26.1M

Jan 31Feb 16Mar 3Mar 19Apr 3

Weekend grossWk 9 · $42.1K

$8.7M

$5.2M

$3.5M

$1.4M

$558.4K

$219.2K

$129.5K

$71.3K

$42.1K

W1W2W3W4W5W6W7W8W9

Theater countPeak 2,809 → 68 −97.6%

2,809 open68 now

Weekend-over-weekend dropWk 9 · −40.9%

−40.1%

W1→2

−33.5%

W2→3

−60.2%

W3→4

−59.7%

W4→5

−60.7%

W5→6

−40.9%

W6→7

−44.9%

W7→8

−40.9%

W8→9

Steepest −60.7%Best hold −33.5%

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

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