The Campaign backdrop
The Campaign movie poster

The Campaign

2012 R 1h 25m Comedy Warner Bros.

May the best loser win.

The Campaign Box Office

Opening Weekend
$26.6M
3-day opening
Domestic Total
$86.9M
Final
Worldwide Total
$105M
$18.0M international
Domestic Legs3.27x
Budget$95.0M
2012 Rank#34
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Box office performance
Weekend Rank Gross Chg Total Theaters Average Wks
Aug 10-12 2 $26.59M $26.59M 3,205 $8.3K 1
Aug 17-19 4 $13.13M -50.6% $51.44M 3,255 $4.0K 2
Aug 24-26 4 $7.47M -43.1% $64.58M 3,302 $2.3K 3
Aug 31-Sep 2 8 $5.71M -23.6% $73.28M 2,941 $1.9K 4
Sep 7-9 8 $3.38M -40.9% $79.32M 2,542 $1.3K 5
Sep 14-16 10 $2.42M -28.4% $82.87M 2,002 $1.2K 6
Sep 21-23 15 $1.21M -50.2% $84.99M 1,250 $964 7
Sep 28-30 21 $488K -59.5% $85.90M 630 $774 8
Oct 5-7 27 $176K -64.0% $86.27M 303 $580 9
Oct 12-14 46 $44K -74.8% $86.38M 101 $438 10
Oct 26-28 30 $131K +195.1% $86.58M 222 $588 11
Nov 2-4 32 $104K -20.2% $86.74M 188 $554 12
Nov 9-11 38 $61K -41.9% $86.85M 138 $438 13
Nov 16-18 51 $29K -51.5% $86.90M 101 $290 14

Performance Charts

Charts show the first 10 weeks · see the tables above for the full run

Daily Gross

Cumulative Total

Weekend Gross Trend

Theater Count

Profitability

Return on Budget
Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

Week-over-Week Drop

Weekly Gross Decline (%)

Cast & Crew

Directed byJay Roach
ScreenplayShawn Harwell, Chris Henchy
Produced byJay Roach, Adam McKay, Will Ferrell, Zach Galifianakis
CinematographyJim Denault
MusicTheodore Shapiro
StarringWill Ferrell, Zach Galifianakis, Jason Sudeikis, Katherine LaNasa, Dylan McDermott, Sarah Baker
StudioWarner Bros.

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